Being a great web designer comes down to many different elements. There are all sorts of different techniques and styles that you can incorporate into what you create. Great web design is something that comes through practice and fine-tuning of your skills, and if mastered, you will continue to bring in plenty of clients and revenue. If you’re looking to be the best possible web designer that you can be, then take a look at some of the best tips for being even better at what you do.
Design With The Product in Mind
It’s easy to get wrapped up in all of the elements of a page— especially if you’re very creative, and start focusing on the page as a whole. However, don’t forget that your ultimate job is to showcase whatever product or service your client is trying to sell. Whether they’re trying to get people to buy handguns or farming equipment, it’s crucial that the product is the most prominent thing on the page.
Make It Easy to Read
Statistics show that readability is one of the most important aspects of the success of a page. If a web visitor lands on the page and doesn’t understand what it says, then you’ve missed the mark from the get-go. Readability comes down to many different aspects, from the contrast of the page to the size of your font; everything will play a part in how easy the page is for visitors to understand.
Prioritize Ease of Navigation
Even though you might have big creative ideas of doing something that no one’s done before, sometimes it’s simply not necessary to reinvent the wheel. Make sure that your site is easy to navigate, so people don’t get lost. In many cases, designers are so intent on creating something original that they lose sight of one of the most important aspects of design— functionality.
Don’t Forget To Make it Mobile Friendly
Statistics show that over 50% of web visitors will visit a site via their phone. So it’s important that when you’re designing for clients that you make your page mobile-friendly. Since such a large portion of web visitors are on their mobiles, failing to make a design-friendly for their device would be throwing away a huge portion of potential sales for your client.
One thing that many web designers don’t realize is that there is a lot of communication that goes into the job. In order to make your client happy, you’ll need to master the art of communication skills. It can be challenging to find a balance between your vision and your clients, so it’s imperative that you know how to communicate clearly and professionally while still delivering results.